Direct Measurements
 
Lex Pavlo   (Vice President/Sales and Marketing)

Lex has over 25 years of Sales, Management and Operations experience in the area of Supply Chain Management and software integration.  Lex was Global Sales Manager for Federal Express Corporation from 1988-1998 where he assisted Fortune-50 clients worldwide in improving their supply chain efficiencies.  During his Global Sales tenure at Federal Express, Lex increased revenue 10-fold.  

Prior to joining the Direct Measurements team, Lex served as Executive Director of Sales in two B2B start-up companies.  In addition to planning, developing, and overseeing the sales and marketing organizations in each company, Lex’s direct accounts included GE, CitiMortgage, Darden Group, Whole Foods, Cincinnati Bell, TQInet, and RoadRunner Time-Warner group.

Lex is a graduate of Villanova University with a degree in Business Administration.